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Why You Keep Sabotaging Yourself — Even When You Know Better
One of the biggest mistakes I see people make is…
thinking that knowing something is enough to change it.
I wish that were true.
But last week?
I proved myself wrong — again.
I stayed up way too late.
Scrolling mindlessly. Watching dumb videos I didn’t even care about.
And the whole time, I KNEW I should go to bed.
I knew how important sleep is for the brain.
I literally just wrote about it!
And yet…
I ignored myself.
Next morning?
Total brain fog.
Low energy.
Terrible mood.
And I thought:
“Why do I keep sabotaging myself when I KNOW better?”
What does that mean?
Because here’s the thing:
Your brain doesn’t run on knowledge.
It runs on patterns.
On habits burned into your system — especially under stress.
So even when you know the right thing to do…
Your brain defaults to what feels easiest in that moment.
Why this matters:
If you’ve ever:
– Stayed up too late, scrolling for no reason
– Eaten trash food after swearing to eat clean
– Delayed important work even when you wanted to start
You’re not lazy.
You’re not weak.
You’re just running on autopilot —
a system that doesn’t care what you KNOW,
only what you’ve repeatedly done.
What I’d love from you:
When do you notice yourself in these loops?
What’s the thing you keep doing,
even though you KNOW it’s messing with you?
Hit reply to this email and tell me.
I read every single message — because these patterns say a lot more about us than we realize.
Stay sharp,
your Neurotweak Team